Fliers and the Art Of Being Clever
Something I noticed about clever fliers posted around neighborhoods: they usually start in areas of, say, SF or NYC, then trickle down to other hipster-ish neighborhoods at the expected rate of virality. Whether you’re looking for fodder to post in…
How Music Works
How Music Works by David Byrne is an interesting foray into the world of music-making, appealing to general history as well as delving into his personal experience with Talking Heads, Brian Eno and others. He explores social forces, technological changes…
Red Teaming
Even before starting “Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything” we presumed from the title it had military roots. It does, and it also starts with a quote from Sun Tzu’s “The Art Of War,”…
Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success
Does “growth hacking” sound cliched to you? It might, but it shouldn’t: it’s really just a term coined for a set of methodologies designed for taking your company from zero to hero. I mean, nobody knew what Facebook, Pinterest or…
All These Wonders
Storytelling is something of a re-discovered art these days; not sure if we can thank marketing for that, or if something else sparked its renaissance, but it’s a good thing, regardless. In All These Wonders by Catherine Burns (forward by…
This is not a (Rorschach) Test
The Rorschach test has become a common theme in art, design, and pop culture: from the cover of Jay-Z’s “Decoded” to Andy Warhol’s art, it’s taken on a life of its own. We were excited to get a copy of…
Nonsense: The Power Of Not Knowing
How does the brain react to ambiguity? And are those reactions a good thing or a bad thing? Jamie Holmes takes a look at this and other concepts in Nonsense: The Power Of Not Knowing, an exceptionally relevant book these…
You’re Saying It Wrong
Well, you might or might not be saying it wrong. We had the pleasure of flipping through You’re Saying It Wrong: A Pronunciation Guide to the 150 Most Commonly Mispronounced Words–and Their Tangled Histories of Misuse by Ross and Kathryn…
The Art of People
“They like me. They really, really like me” – Sally Field. And, theoretically, everyone else can say that too, after reading this book, The Art of People: 11 Simple People Skills That Will Get You Everything You Want. Author Dave…
Hyper-Reality: Idiocracy x Blade Runner x Times Square
This video. There’s maybe no one more excited about virtual reality (VR) and augmented reality (AR) than advertisers, who can’t wait to create immersive experiences and additional layers that you’ll interact with and that might maybe even make you want…