Does “growth hacking” sound cliched to you? It might, but it shouldn’t: it’s really just a term coined for a set of methodologies designed for taking your company from zero to hero. I mean, nobody knew what Facebook, Pinterest or Airbnb did from the jump, right? Now they’re juggernauts that went from tiny audiences to worldwide awareness.
Sean Ellis’ and Morgan Brown’s Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success lets you in on the methodology companies like this have used to get huge, and how you can get it to work for you, as well. The approaches are data-driven, customer-focused and ideal for anyone who has a good product but needs to attract and retain a customer base. The book is peppered with examples from startups and large companies alike, so you don’t have to be a newly minted aspiring unicorn to get some good learnings here.
Worth a read if you are in sales, marketing, product development or involved in any way with customer acquisition.
Learn more – Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis and Morgan Brown
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