Sonobi Wants To Save Us From The Bro-Bots

If you think ad-tech algorithms are unnecessarily complicated, inaccurate and in desperate need of an overhaul, you’ll probably like these ads from startup Sonobi. They follow the adventures of “Bryn Bottenfeld, CEO and Chief Disruptor for Adifibly” – yep, he’s a bot – in the boardroom, at a pool party and more. Sure, he’s disruptive, but mostly to annoying and hilarious ends.

Here’s the intro to the series:

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