Singapore Airlines “No Detail Is Too Small” Video

Singapore Airlines is luxe but pretty chill about it – subtle luxury, not over the top, with attention to all the necessary customer service and experience design details. This week, they put out a video titled “No Detail Is Too Small,” in which they commissioned designer Luca Iaconi-Stewart to build the classes of seats you’d find on one of their A380s, at 1:20 scale, and all out of manila folders.

(Yes, he’s done something similar before with a 1/60th model of an Air India Boeing 777. It’s awesome too.)

Check out the Singapore Airlines video:

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