Thank You For Arguing? Can’t Argue With That
If the title of “Thank You For Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion” by Jay Heinrichs sounds harsh to you, you may be exactly the person who needs to read it. Think of it perhaps less as “arguing” and more the subtle art of persuasion.
Many of the techniques in the book have been around for ages, from Cicero and his three-step strategy for convincing an audience to take action to Abraham Lincoln and the art of lowering audience expectations. You’ll learn to build an argument with solid facts, then if those facts fail – and so often they do – how to appeal to emotion to still ensure you don’t take the L. So, in many ways, this book will prepare you for casual Internet comment debate or presenting a compelling case to a large audience moreso than starting real arguments – and that’s a good thing. The writing is witty and fun, which shows the author has a bit of experience with the art of persuasion from which to draw.
This book was provided by Blogging for Books. All opinions are our own.